From Times Dispatch article:

Trimmed in yellow and black, with a honeycomb motif, the bike unveiled Wednesday at a news conference by Dotson, Mayor Dwight C. Jones and Jakob Helmboldt, the city’s pedestrian, bicycle and trails coordinator, will be among 220 installed at up to 22 docking stations, called hives, starting this fall.
Bike-share systems allow users to check out a bike from one location and return it elsewhere for a fee, filling gaps between trips that are too far to walk but too short for driving, as well as to extend the reach for public transit.
“What we want the B to do is to be used by everyday people for everyday things,” the mayor said. “We want people to use it for working, playing and just an alternative transportation opportunity. … Biking’s just fun, so we encourage all of our citizens to become a part of the biking community and use the B.”
Today, the city’s Urban Design Committee takes up the proposed location and design of the first phase of stations, which will be concentrated in the central business district, Carver, Jackson Ward and the Fan District, with other stations in Carytown, Scott’s Addition and Oregon Hill.