From Richmond BizSense:

Virginia Commonwealth University introduced Zipcar in 2010. Miriam Maddux of VCU’s Parking and Transportation department, said the cars have been on a roll.

In 2011, 219 students signed up for Zipcar, and now the school has 359 members. VCU’s fleet consists of a Ford Focus, Scion XB, a Toyota Prius and a Honda Insight.

Maddux said the cars were reserved for about 724 hours each month last year.
VCU has almost 3,000 Zimride members.

Even with more than 7,000 students applying for parking permits last year, Maddux said the school is still pushing the car-sharing services hard.

“We strongly encourage students to use alternative transportation, such as Zipcar and Zimride, for trips off-campus,” she said.